Advanced Web Metrics with Google Analytics by Brian Clifton

February 23, 2017 | Nonfiction | By admin | 0 Comments

By Brian Clifton

Are you getting the main from your web site? Google insider and internet metrics specialist Brian Clifton finds the knowledge you want to get a real photo of your site's effect and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising and marketing campaigns paintings top? How do you quantify their good fortune? What symptoms in case you tune? jam-packed with innovations and insider secrets and techniques no longer documented somewhere else, this e-book has the specialist suggestions you want to improve your model and raise your site's ROI.

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Sample text

Time of day, and how long it takes for them to pass the school gates. This is an example of non-personal information—there is nothing in this aggregate data that identifies the individual driver or owner of each vehicle. Incidentally, nor can you identify whether the same vehicle is repeatedly driving around the school in a circle. As you can see, this is a great way to collect data to improve things for all people involved (school pupils, residents, shop owners, and drivers) without any interference of privacy.

Collecting data in this way would mean that all drivers would need to be explicitly informed that data collection was occurring and offered the choice of not driving down the street. They can then make an informed decision as to whether they wish to take part in the study or not. Again, this is analogous to using the Web—asking the visitor to opt-in to sharing their personal information. On the internet, IP addresses are classed as personally identifiable information. The current issue with regard to privacy on the Web is that many users are confused as to what form of tracking, if any, is taking place when they visit a website.

It is also easy to do this within the browser itself. By contrast, anecdotal evidence shows that first-party cookies are accepted by more than 95 percent of visitors. AVA I L A B L E M E T H O D O L O G I E S ■ 22 Visitors are also becoming savvier and often delete cookies. Independent studies conducted by Belden Associates (2004), JupiterResearch (2005), Nielsen//NetRatings (2005) and comScore (2007) concluded that cookies are deleted by at least 30 percent of Internet users in a month. 2: CHAPTER Visitors can reject or delete cookies.

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